Black Vegan Brand

Black Vegan Brand. Nowhere has the vegan diet taken off more than in the African-American community. A Pew Research Center survey lists 8% of black Americans are strict vegans or vegetarians, compared to just 3% of the general population. Black-owned vegan food brands are growing.

Black Americans are almost three times as likely to be vegan and vegetarian than other Americans. Why is giving up meat so popular?

When Louis Hunter woke up on the morning of 31 May he didn’t know what to do.

His hometown of Minneapolis was in disarray after a week of protests following the death of George Floyd, and many businesses – including his own restaurant, Trio Plant-Based – were shut down.

“God just touched me and told me to go out and pass out all the food that I had prepared the day before,” he told the BBC.

In total, Mr. Hunter gave away 300 vegan meals and bottles of water to Black Lives Matter protesters. The cause and his restaurant are inextricable in his heart.

In 2016 he was facing 20 years in jail on felony rioting charges after participating in a Black Lives Matter protest following the death of his cousin, Philando Castile.

Mr. Hunter has always maintained his innocence, and charges were eventually dismissed, but he lost his landscaping business and apartment while the sentence hung over his head for over a year.ADVERTISEMENT

Through his legal battle, he met white activist Sarah Woodcock, who introduced him to the concept of veganism.

He started reading about how reducing or eliminating animal products can help reduce the likelihood of developing chronic illnesses like diabetes and high blood pressure – illnesses that plague the black community in the US.

Black Vegan Brand
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He says he also started to connect how racial injustice contributes to the poor diet that many African Americans eat.

“At first I knew nothing about vegan, plant-based food at all,” he said. “After that, I started seeing the other ways we were being treated wrongly, as far as our eating habits.”

The pair went into business, and after a series of pop-ups, opened Trio in the autumn of 2018. Now he is the sole proprietor, making Trio the first black-owned vegan restaurant in the state.

The growth of Trio mirrors national trends, with everyone from athletes to pop stars jumping on board. But nowhere has the vegan diet taken off more than in the African-American community. 

Black Vegan Brand

Black Vegan Brand

APew Research Center survey, 8% of black Americans are strict vegans or vegetarians, compared to just 3% of the general of population.

Those findings mirror a 2015 poll by the Vegetarian Resource Group, that found 8% of black people were strictly vegetarian, compared to 3.4% overall.

Recently, a January poll by Gallup found that 31% of non-white Americans had reduced their meat consumption in the past year, compared to only 19% of white Americans.

The trend is sparking a new generation of vegan influencers, like actress Tabitha Brown, who is getting her own cooking show after her vegan videos blew up on Tik Tok and Instagram.

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